This guide, prepared for researchers and others in academia by Understanding Society, provides advice on writing for a policy audience.

Writing for policy audiences can boost the audience for the original research. Writing for blogs, long reads, briefings, slide decks and other formats requires writers to provide clear summaries of findings which lay audiences will find accessible.

This concise guide (11 pages) includes tips and advice for considering your audience, storytelling, tone of voice and style, and content and structure.

Understanding Society, the UK Household Longitudinal Study (UKHLS) is one of the largest surveys in the world supporting social and economic research.